Have you started your blog yet?
Kudos to you if you have! This is a big step to make money and turn your blog into an amazing new adventure!
If you haven’t figured out what to write about, then that’s because you don’t have your niche figured out yet. In order for a blog to bring in targeted traffic, you need to find a topic to zone in on.
If you are asking yourself, “what to blog about?” first consider what different types of niches to start from.
Each type of niche has its ownvattraction and monetization strategy. So, let’s go into these three types of blog niches for a new blogger.
What to Blog About
1. Core Niche
What is a “core” niche? What this means is that your blog focusses on one main topic.
Niches can include topics like parenting, crafts, or even daycare (like mine!).
Why is having a core niche better than any other type of niche to help you with what to blog about?
1. It Eliminates Confusion
I used to have a blog that I would write about a ton of topics. This could confuse someone who wants to just read about one topic. They are more Thant likely to go to another blog that mainly talks about the topic they are interested in instead of combing through your crowded blog.
2. Helps Show Your Credibility
With a core niche, you are talking about one main topic, and it becomes pretty clear that you know your topic!
Wouldn’t it be nice if you were the go-to on the niche you wrote about?!
This opens the doors to interviews and features in roundups.
3. Easier to Monetize
By understanding the problems, challenges, and struggles of your audience, you automatically know what will help them. Bringing in your targeted audience enables you to find the right product
2. Lifestyle Niche
So, I probably made a good case for starting a niche blog eh?
Lifestyle blogs center on a core theme and from this theme comes multiple topics. So for my two lifestyle blogs, my central theme is moms/parenting. And having a lifestyle blog may help you with more ideas on what to blog about.
For Smart Mom Ideas, my blog topics are:
For Imperfectly Perfect Mama, my blog topics are:
- For moms
Why would someone want to start a lifestyle blog?
1. If You Can’t Figure Out What to Blog About, This Will Show You
I get emails from moms that want to start a blog, and the number one challenge is figuring out what to blog about. So, you know what I say?
I tell them to pick a few blog topics around one central theme to make it easier. Usually, their email tells me enough of what they enjoy, and most of them talk about a mom lifestyle blog.
This is perfect. You can blog about organizing and mom style if you want to figure out what to blog about. Or maybe you do homeschooling and homesteading. Whatever it is, a lifestyle blog niche is a great first type of blog you can have.
And the great thing about starting a lifestyle blog is – after a few months of blogging – you will know your blog niche.
Your audience will resonate with one or two topics. Or your pins on Pinterest will start trending or get a lot of saves. For a while, my food posts on Smart Mom Ideas were popular.
So, I wrote more of those. But, since this is a lifestyle blog, I started blogging about postpartum topics, and that took off. Now I know the main topics I should be focussing on.
2. Pinterest Likes Lifestyle Topics
Pinterest is a visual search engine and eye candy for me! There are core niches on Pinterest that just do well, and all of them are a lifestyle type of niche.
And since Pinterest unrolled a new profile look, you can see each profile’s monthly engagement number. The higher the number, the more engagement their pins and profile receive. This indicates that more people are viewing their pins.
So parenting is a popular niche on Pinterest. Here is Our Small Hours’ Pinterest profile.
This blog has a lifestyle blog filled with different topics for their audience of parents. Another popular niche is finances – making money and saving money.
Frugal Fanatic focusses on frugal living tips.
Finally, here’s The Intentional Mom’s Pinterest profile. Her blog has around 17 topics+ that she blogs about! Talk about a great lifestyle blog that’s doing great on Pinterest and Google!
Most of these lifestyle profiles have a lot of monthly viewers because their audience is huge – moms and women basically. Their posts resonate with all types of moms and all types of women.
3. You Never Run Out of Ideas
When you have a lifestyle blogging niche, you never really run out of what to blog about! Since you blog about multiple topics, you can lean into one topic for a while and then switch it up.
Or you can devote an entire month to one topic. Either way, you can pool from a lot of resources to help you come up with some blogging ideas.
3. Demographic Niche
The final type of blogging niche you can start is a demographic niche. This is what I have with Twins Mommy. It can be seen as a lifestyle niche, but when you really look at the content, you can see that it’s also a core type of niche too.
You see, the demographic niche is all about your audience’s avatar.
For Twins Mommy, I only blog to mom bloggers. I don’t blog to moms with businesses like an Etsy store. I don’t blog to moms that have children in college. But I do blog to moms with young children, single blog moms, blog moms in college, working blog moms and anything in between.
The common thread is that these blog moms want to monetize their blog and that’s what Twins Mommy is all about.
So I blog around that topic of blogging for money:
- Traffic building tips
- Email list building tips
- Monetization tips
So, why have a demographic niche instead of a core niche or a lifestyle niche?
1. Your Ideas Don’t Lend to a Core or Lifestyle Niche
I don’t think Twins Mommy is a lifestyle niche since I don’t talk about lifestyle things except when I talk about twins. Sure, I talk about being a mom blogger and the challenges to blogging as a mom, but that’s all.
When I started Twins Mommy, my other topic was productivity tips – but after a while I leaned towards topics to help mom bloggers grow their income.
So, I tried to make this a bit more of a lifestyle blog by talking about productivity tips, time management tips, and blogging tips. But, for me, that didn’t pan out, and I really enjoy talking about marketing topics (since that’s my freelance writing niche).
I learned while I was blogging, that I was attracting one type of audience – mom bloggers wanting information about monetizing their blog.
From that point on, I catered my blog to just that audience.
2. You Want to Speak to One Type of Audience
Maybe you want to start a blog to only speak to college students. Or maybe you want to blog to pregnant moms or single moms. It’s possible to build an entire blog and brand around a core audience type.
So instead of thinking about the topics you want to blog about – if you find it challenging to come up with blog topics – try thinking about a core audience type to help.
3. You Only Want to Blog About Very Few Topics
As I mentioned, Twins Mommy only has three main topics (with Pinterest tips a subtopic under traffic building tips). If you find that you only want to talk about two or three topics, then switch your focus to who your audience is so that your blog makes sense.
Whereas a lifestyle niche attracts a huge and wide audience, a demographic niche does not. And that’s okay – it just means you need to find other avenues to grow your blog and create an income from it if that’s what you want to do.
What to Blog About?
There ya go! Three types of blog niches you can have when you start your blog.
It doesn’t have to be a challenge in the beginning. Find several topics you like and turn that into a lifestyle blog.
Or – if definitively you know you want to blog about one core topic, then you’re set to go!
But, if your ideas are muddled, try focussing on a demographic instead!
Good luck and tell me in the comments what your blog niche is! I’d love to check out your blog!